Conduct a detailed analysis of the relevant segments of the market/industry we operate/sell in, using five separate criteria and/or analysis tools, Selectively target/identify key accounts to approach for new business development, based on a matrix rating of an account’s attractiveness to you, versus the value you offer the account. Duration ... and research, integrated marketing communication, as well specialised competencies in customer relations management, strategic sales management, and advertising promotions management. You may cancel up to two weeks prior to class for a full refund. John Westman is a practitioner and teacher of strategic sales management. Graduates of the Dual Master in Strategic Marketing (Sales Management… With the right insights and understanding of accounts, sales professionals can determine how they can help to fulfill strategic initiatives and projects, thereby becoming more strategic and indispensable to that account. A grade of 70% overall, and 70% on the Final Knowledge Check is required to pass the course. Based on results from our Top-Performing Sales Organization and Top Performance in Strategic Account Management research studies, it’s clear that companies know there is significant opportunity to grow sales with existing accounts.. Job Outcomes Senior strategic manager. Equivalent to a Degree, this online strategic management course is designed for middle managers who are looking to make the move to senior management, focusing on improving your management capabilities through more effective decision making and strateg... Study Method Online. Let us follow up with more details about this program. Use appropriate communication methods to deliver effective sales meetings, presentations and conversations using best-supported methods for each stage of the sales cycle. Strategic Management An online course is an educational option offered over the internet. Strategic Account Management will examine a major challenge of sales teams - how to maintain your customer relationships in a competitive marketplace and how to grow their business with you. Rebecca Henderson is the John and Natty McArthur University Professor at Harvard University, where she has a joint appointment at Harvard Business School in the General Management and Strategy units. This course will help drive results by giving you the skills to further penetrate key accounts and develop long-lasting strategic relationships with clients. View Details. That’s why we created Strategic Account Management, a self-paced online sales training course to help you turn account growth opportunity into account growth reality. Learn to strengthen your personal leadership coaching, train your direct reports, and create a championship culture. Conduct a consultative investigation meeting with a client, in order to uncover key information about their business, goals, and needs. This specialization course focus on providing conceptual and practical guidance on sales planning and management. Students must complete 120 hours of core courses and 120 hours of Strategic Management Specialization courses. Expect to learn from the expertise of your instructors as well as the experiences of your fellow participants in a highly interactive, mostly participative learning format. ENQUIRE ABOUT THIS COURSE. Location Anywhere. and build strategies to maximize it with each of your key accounts, and the individual sales opportunities you pursue with those clients. © 2019 Canadian Professional Sales Association. The Professional Sales Management course examines the unique challenges faced by sales managers in Canadian organizations. Sales Training: Practical Sales Techniques (Udemy) This course talks about everything relevant to … Business Strategy Specialization (University of Virginia) In this specialization, you will learn about … We deliver market-led courses that equip working professionals with the expertise required for the workplace of the future. In this course you will learn the sales processes, frameworks and skill sets utilized by top sales organizations in managing channel partnerships with retailers and resellers. The Strategic Account Management Online course provides learners multiple ways to earn course credit. AltiSales. Businessmen and women who take courses in strategic marketing often find they have a greater upward mobility within their firms. Build strategies to elevate strategic partnerships you have with key clients based on the value they seek from you. Download the SyllabusRequest a Consultation. Welcome to Strategic Sales Management specialization. This Sales and Marketing Management course provides excellent career opportunities and will give your career a boost. Topics covered: account strategy planning, partnership selling, application selling and managing activities for major accounts versus general accounts. Emerging sales leaders and mid-career professionals who want an invigorating examination of proven strategic professional sales leadership and management approaches. Describe personal development strategies for each of the key roles you play as a Key Account Representative, Calculate R.O.T.I. Those with less than 10 years of sales management experience will find this online program most beneficial. Operations Management Sale! The remaining 60 hours of credits will be chosen from a long list of optional courses. Learners will be engaged in a 4-week online program that allows them to learn in a variety of ways, such as readings, videos, peer discussions, personalized assignments, and weekly discussion with their facilitator. Students may receive material, participate in activities, and submit assignments online. In this intensive Strategic Sales Management program, you will explore characteristics of exceptional sales managers, and get ideas on how you can boost your team’s success and drive your organization's revenue through your role as a sales manager whether in a business-to-business (B2B) or a business-to-consumer (B2C) setting. Upon completion of this 18-hour program, learners will receive a certificate of completion from the CPSA. Note: All program content will be delivered live and will not be recorded. In this intensive online strategic sales management program, you will explore characteristics of exceptional sales managers, and get ideas on how you can boost your team’s success and drive your organization's revenue through your role as a sales manager whether in a business-to-business (B2B) or a business-to-consumer (B2C) setting. GetSmarter, a 2U, Inc. brand, is an online learning expert with over 10 years' experience in developing high-quality online short courses from the world’s leading universities. The most relevant characteristics of highly effective sales managers are addressed in multiple interactive sessions. You’ll apply innovative and analytical thinking to various market analyses, such as a SWOT analysis, STEEPLE analysis, Porter’s five-force model and the SELECT framework. You’ll develop the skills you need to draw out the strengths of your sales team and drive revenue. The course requires approximately 18 hours of study over the 4-week period. This course is desinged for sales persons who will be working in with long sales cycles to large organizations. Build a detailed annual business review for each of your existing key accounts. AltiSales specializes in … You'll learn how to identify and create new opportunities within your accounts, develop enterprise-level relationships, and protect accounts against competitors. John led U.S. and global marketing and sales training at Baxter Healthcare's Renal division and started his career at a Bain Consulting & Baxter consulting firm. They may be able to further their existing careers in senior engineering, product development, information technology, and project management. Courses include recorded auto-graded and peer-reviewed assignments, video lectures, and community discussion forums. Public Relations Management; Sales Fundamentals; Specialist Certified Search Marketing Specialist Sale! Michael McCarthy is a serial entrepreneur and international public speaker who focuses on teaching entrepreneurship, blockchain, sales, and innovation. 2020 dates: 2:00—5:30 pm ET These classes are typically a good choice for those who cannot make use of a traditional classroom. In this 4-week online program, participants will develop the skills to evolve as an indispensable strategic partner who can reduce competitive threats, strengthen client retention, and maximize the return generated from time invested in managing multiple accounts. Sales and Marketing Management Courses Online: Schools These free online courses don't require students to enroll or register, but they also … Free Online Course: Sales Strategy from Coursera | Class ... Best www.classcentral.com Welcome to Course 2 - Sales Strategy - This course is designed to discuss the application of intelligence analysis in the sales planning process. The development of the specialization goes through the different phases of the sales planning process, keeping attention on the connection to the strategy of the company. marketing, finance, product development, etc.) Develop a strategic account plan that optimizes efficiency and effectiveness for any key account or prospective account. Take courses from the world's best instructors and universities. We look at managing the sales process and examine the possible influences within corporations and government departments. Sign in or join us to unlock over 3,000 tools, resources and more! The Strategic Account Management Online course allows learners to have the flexibility to study from home or the office, and engage with a wide variety of sales professionals across the country.This course is designed to help learners get the most out of their online experience through discussions with peers, meetings with facilitators, and personalized feedback on your assignments. He developed the Leadership Sailing Program for MIT Sloan Executive Education in 2016 and is the founder of Power Speaking Coach, a Boston based consulting firm. Yet few are able to turn that opportunity into account growth reality. Online Learning – A Crash Course for Parents; Online Personal Branding Sale! Registration for the March 14-16 session of Professional Selling closes Feb 28, Sales Professional looking to improve performance, Certified Sales Professional (CSP) candidate, Understand the different levels of value, the value customers seek from you, and how they shape your business. Principles of Active Citizenship; Principles of Graphic Design; Project Management Sale! From 1994–2004, he was the #1 Stock Market Timer in the United States and raised 100% of client assets with an inbound marketing referral program he developed. Online Courses in Strategic Management A variety of online courses are available in Strategic Management. Learning Outcomes. Build a solid business case for your recommendations to key clients. Our online courses offer you the opportunity to study 24/7 wherever you are in the world. Strategic Management plays a crucial role in management decision-making processes, which makes people with strategic management skills highly valuable employees. View all details on Level 6 Certificate in Strategic Sales Management course on reed.co.uk, the UK's #1 job site. When you complete a course, you’ll be eligible to receive a shareable electronic Course Certificate for a small fee. Instructors share proven strategies and techniques and tailor the sessions to address the most urgent and important issues facing you and your peers. It will build your skills in the three key areas of sales management including leadership, business management, and talent management. Need a sales team for a startup or a rapidly growing business? What do I get when I complete the course? Who is this diploma for? Copyright ©2020 President and Fellows of Harvard College, Harvard Professional Development | Harvard DCE, Using Power Effectively: A Toolkit for Leaders (Online), Explore proven methods to effectively coach, train, and lead a highly effective sales organization, Learn techniques to drive your own professional growth and career development, Analyze your most urgent and important sales management issues, Explore techniques for more effective communicating, coaching, and training, Decide on actions to upgrade your sales management performance in your areas of greatest opportunity, Earn a digital Certificate of Participation from the Harvard Division of Continuing Education, Identifying characteristics of high performing sales managers, Applying coaching methods that work with salespeople, Training new and experienced salespeople with the persuasion equation, Continually improving your championship culture including pipeline improvement & tailoring your communication style, Current sales professionals preparing to become managers in either B2B and B2C environments, Current sales managers with less than ten years sales experience interested in benchmarking their practices with proven methods, and improving their effectiveness, Decision-makers not in sales (i.e. Be sure to download Marc's incredible Key Pages & Worksheets Guide. Michael founded Budi Products in 2010, a food company designing brain-healthy gourmet snacks which was acquired in 2015. Plan the total amount of time you will allocate to each of the activities we conduct as Key Account Representatives, including all account management, business development, planning, and other responsibilities . Additionally, online courses may be priced differently than those with a physical location. Effective strategy formulation skills are highly prized in corporate leaders—and they’re absolutely essential during a recession. CMI Level 7 Diploma In Strategic Management … Prior positions include general manager and vice president of marketing and sales for companies in dermatology, pharmaceutical information, dialysis equipment, and dialysis services. Learn how to conduct micro-market analysis to find hidden and unique opportunities, discover strategies to streamline your go-to-market process to increase face time with the highest-priority clients, and focus your value proposition for higher conversion rates. The Certificate in Professional Management – Strategic Management is a 300-hour program. Westman has led commercial efforts—including strategy, sales management, marketing, business development, and strategic partnerships—and is a co-founder of Novellus Inc., a biotech startup. In this intensive online strategic sales management program, you will explore characteristics of exceptional sales managers, and get ideas on how you can boost your team’s success and drive your organization's revenue through your role as a sales manager whether in a business-to-business (B2B) or a business-to-consumer (B2C) setting. Start Dates January, April, July, October. Strategic Account Management is an advanced level sales course that helps sales professionals maximize revenue potential by taking a more strategic approach to account management. Online Strategic Planning Courses and Seminars Learning a strategic planning process will help managers at all levels maximize the resources of their organization. Online Graduate Diploma in Leadership and Management (GDLM) courses provide graduate level professional development opportunities designed for managers and professionals with significant work experience who are poised for advancement. Our free online management courses will teach you effective communication skills and strategic management techniques as well as how to effectively handle change to cope with a period of transition. 2021 dates: 3:00—6:30 pm ET. Specialisations No . Save 20% when you use the code CPSASAVE at checkout. Learn Business Strategy with online Business Strategy courses. who want to understand effective sales management approaches or who want to work more effectively with the sales team. Management is a rewarding but challenging position and with the training that we provide, you can gain more confidence in your skills. Online Graduate Diploma in Leadership and Management. The most common ways are by enrolling on to an online Sales management course where the content will be accessed online or by enrolling on to a classroom Sales management course where the course will be taught in an in-person classroom format, at a given location. In this course, you will learn everything you need to know about strategic management, from strategic flexibility and strategic competitiveness, to internal and external analysis. As part of its MicroMasters program on Business Management Indian Institute of Management, Bangalore offers Strategic Management – a course that teaches how managers and CEOs develop business strategies. Create strategies to facilitate greater integration and synergy in the partnerships you have with your key accounts. The program is directly aligned to meet full educational requirements for the Certified Sales Professional (CSP) designation offered by the CPSA Institute. You get to learn how to create strategies to meet objectives of a business, assign resources and implement the plans. Strategic Account Management Online Strategic Account Management is an advanced level sales course that helps sales professionals maximize revenue potential by taking a more strategic approach to account management. This five-course certificate provides sales managers with the skills needed to build an actionable roadmap for driving sales growth. This Strategic Management Training includes 21 Courses, 13 Projects with 127+ hours of video tutorials and Lifetime access. Extract insight from analyses and research, and build an account plan based on this insight that outlines specific actions/strategies with associated timelines. Whether you have experience in sales, marketing or indeed management, this course will give you a full understanding so you can build knowledge at your own pace. Develop a detailed profile of one of your key accounts. ISM Diploma in Strategic Sales Management (Level 6) The course develops your core attitudes, skill set and knowledge at this level and extends complex management and leadership skills focusing on areas including sales and marketing planning, competitive strategies and resources management. In this intensive online strategic sales management program, you will explore characteristics of exceptional sales managers, and get ideas on how you can boost your team’s success and drive your organization's revenue through your role as a sales manager whether in a business-to-business (B2B) or a business-to-consumer (B2C) setting. This Strategic Sales Management online offering will challenge you to consider and try approaches and techniques proven in many industries and inspire you to consistently attain high performance from your sales team. The Strategic Business Management online short course from the University of Cape Town (UCT) aims to equip you with these critical business skills, enabling you to thrive in an increasingly competitive business world. Strategic Sales Management Course Number: MRKT E-130 Faculty: Dan T. 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