In this course, I'll share with you how and why to set up a key account management program and why it's a separate activity from your sales function. This essential GLOMACS Key Account Management training course is recommended for all those responsible for managing face-to-face relationships with customers that have a significant impact on achieving the organisation’s business objectives. These Account Management training course materials are suitable for anyone that works in an account management role or relevant sales function and will assist the participants in improving their working practices, developing customer relationships and in turn increasing business performance and … Course Covers: Recognise which customers are key accounts; Understand the scope of the key account management role; Recognise the stages of a key account relationship; Develop a strategic key account plan; Identify the potential in your customers; Use professional business analysis tools; Develop internal teams to meet the needs of key accounts Develop and apply a strategic key account plan for a specific customer. It should be used to ensure the long-term development and retention of strategic customers. This two-day Key Account Management training course focuses on maximising the potential of key accounts and sales professionals that are critical to an organisation’s success or failure. Part 1: How to use key account management as a tool beyond the planning process. of companies believe they are ineffective at maximizing sales to existing accounts across capability areas. As part of your KAM strategy, you’ll want to ensure that you have a firm grasp on the key players within an account. The Association is supported by a … Online and virtual delivery courses are now available. Embed a robust sales method with full access to RAIN Group's world-class content, training programs, and education system at the lowest total cost of ownership. Customize lessons and environments for your company. Please click on BOOK NOW below to reserve your place. Key account management is high profile, but difficult to do well. The Key Account Management Course is a formally endorsed qualification by the ISM. Why You Should Attend This Course: Today’s clients are becoming more demanding and complex in the dynamic changing marketplace. Identifying additional value you can bring to customers and communicating this value is at the heart of growing accounts. Conduct group trainings for this course in your company. We can help you design KAM processes and structures to capture these opportunities. It will show how to adopt a practical approach to planning, analysing and implementing a closer relationship with your strategic accounts. Who is most likely to succeed in an account management role? Even a small improvement in performance will justify attending the training … What’s the definition of a key account within your business? Take the first step to learn how our Key Account Management training can help you increase revenue through growing existing accounts. Key account management (KAM), also known as strategic account management, is a concept which first emerged in the 1970s. You will find a range of courses that you can search amongst and then use our filters to refine your search to get … Once completed, you will learn to process payroll, word processed documents and spreadsheets, write simple documents, provide … - Dave MacDonald, Partner and Vice President of Account Management, Woodard & Curran. We’ll walk you through a proven key account planning process that will make your efforts more focused and productive to achieve the greatest key account growth success. 7 Different Key Account Management Definitions. High performing organizations are aware of the increasing importance of key accounts management (KAM) to penetrate partners’/customers accounts and to build stronger strategic alliances for business sustainability. Expand all sections. The #1 priority cited by sales leaders in the year ahead is increasing business with existing accounts. 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