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reviewed it. Although I 100% agree, I'm sure your comment will be downed by most here. Turner Tech Or at least, hasn't happened yet. But what was remarkable about Viathon was the identity of the brand's owner: Walmart. The Bike Forum. They are currently in a process of rebranding it because they realized it's forever associated in people's minds with entry level or even below entry-level (BSO) bikes. Cue the cheap-crap jokes. Thats a fine goal, but lets not kid ourselves: $2,300 is both a lot of money and also not appreciably cheaper than the pricing offered by a number of other brands. Right now, Viathon sits on the value end of the spectrum, alongside other house brands like Scattante or the now-closed Foundry: perfectly fine, but not particularly compelling. The impetus for the brand was therefore personal, not corporate. the forks face the right way. Viathon G1 Bike: At The Finish by Guitar Ted with Andy T. The Viathon G1 has been ridden a couple of months now by Andy T, and so we are ready to give the final verdict on this Walmart distributed bike. Does a rising tide lift all boats? There is very little flex since your BB is both on the swingarm and the front triangle. The big-box retailer is trying to cater to cycling enthusiasts with a line of three new carbon rides. They also have their own brands, among which there's their B-Twin brand of bikes and bike accessories brand. Even a hot segment like ADV, sees a new from ground up model maybe every 5 years. Viathon Bicycles made waves at its launch earlier this year as a premium bike brand incubated under an unlikely source. needham bank mutual conversion. Its a one-man Canyon, with Spinhirne-Martin sitting at his computer in San Bruno, California, bolting on expertise when he needs it. "With Walmart's reach, we will create an awareness of the brand.". Walmart Launches High-End 'Viathon' Bike Brand - Pinkbike. Wal-Mart shoppers are not going to spend 3-5 k for a bike! Posted Oct 2, 2019, We dentists don't shop at Walmart. A fine example might be the PRO Discover Carbon Seat Post which we reviewed, but there are others that would do the job well also. And cost of owenership for the V10 is probably about the same as for a 450. bicycles The simple answer is: because it can. But it is building out a platform not just with more and better bikes, but with video and editorial support. There hasn't been a new supersport motorcycle design from ANYONE in like over a decade. Who the fuck cares where it came from, so long as it is a good bike. 3 - OP linked to the Walmart site, which had little information. Walmarts top-of-the-line M.1 hardtail mountain bike has 120mm travel with RockShox components, Stans wheels, Level Ultimate brakes, and Continental tires. Most people won't even bother looking or once they see every new bike worth buying is >$1100, they quit. we must also look at what it costs to produce in numbers. The initial feel is that of being a disjointed one- the front being very stiff while the back is not so much, at least on gravel. Since the news was announced last week, fans have been coming out and saying that this is what theyve been waiting for. At least 30-50% of surfers at my local breaks are on $200 Wavesorms and other "foamies" from Costco and the like. I can build proof of concept and then push over time into stores.. Our Fezzari Bicycle experts are here to help you find the perfect bike. 99% of Americans walk into a Walmart store every week. You cannot buy a Viathon bike from one of Walmarts 4000 plus US stores (or from Asda supermarkets in the UK). Still, Viathon is getting a fair bit of press, with stories on a number of cycling-enthusiast and outdoor sites. Kev has 43,000 subscribers. They knew about it prior to launch only because I happened to meet Steuart in our office in January so I was able to show him a couple of pictures. Whole Foods kinda sells bikes through their shit parent company Amazon. There may be a slightly lower initial cost but damn, these are gonna have terrible resale value. The company's launch includes three bikes: the G1, R1 and M1 for, aptly, gravel, road and mountain biking, respectively. In that sense, Viathon hit the nail on the head.. Tommaso Sentiero Gravel Bike, Shimano Claris Adventure Bike with Disc Brakes, Extra Wide Tires, Perfect for Road Or Dirt Trail Touring, Matte Black, Red Visit the Tommaso Store 60 ratings | 40 answered questions Price: $844.99 Color: Matte Black/Red Size: Select See more About this item First they took our jerbs, and they're taking our guns! Compare prices, components, suspension, reviews, images and more on current and past MTB's. You can even share reviews, comments and questions on mountain bikes. A long wheelbase and dropped chainstay design supports wide rubber and rough riding conditions. As for the wheels, Viathon M.1 GX Eagle 2021, has a 29 aluminum model. As it is not a pinnacle that can be reached, it is an ongoing process of always honing, evolving, & refining the way our bikes feel. For sure we are also undergoing huge changes; times are tough now and likely to get tougher before they get better. Shop our Buy Direct collection for a new ride they'll love! Maybe in this specialist market they've done a better job. To be honest they have decent bikes (they sold an aluminum frame/carbon fork road bike with Ultegra Di2 and disc brakes for about EUR 1800, which is/was unique in the industry I believe) but, take this as you may, I only buy products from this line (clothing mostly) which don't feature large logos. 2G for 105, 1.5G for a frame. The bikes look pretty good on paper, and the price points are very slim for what you get. All Viathon bikes come with a 2-year warranty. Of course, you can always install a nice, compliant carbon post. "The negativity starts in-store with reports of forks installed backward. And Kawasaki employs a lot more people in R and D and production than a typical bike company, thats my guess. Sales are via the brands website, and this does not feature the Walmart name in the about us section. c'mon. Required fields are marked *. Don't think too fast. Which raises the question who is the brand aiming to reach? America's low price leader served up a single no-name (and possibly open-mold) model with full mechanical Ultegra group, complete with wheelset, at a very low price point. which would be why the mtb would cost more, not enough numbers to drive down the productions costs, mould costs. Are bike shopsscary, elitist, and unwelcoming? And who cares what other people think? Read Review. Right? This is not meant to be in support or against Viathon or Walmart, but there's a few things people here are missing. Go to the shop Go to the shop. And failing. We could ship anywhere but Im concerned about customer service, because I dont have distributor partners globally. I have noted that we are not the only ones saying this, for what it is worth. All Viathon bikes come with a 2-year warranty. But Walmart. Again- something we cannot make a call on. It's not the frames: they aren't open-mould no-names, all three shapes were CAD designed by the legendary Kevin Quan Studios of Toronto, Canada. Viathon's staff is made up of bike industry veterans, and the company has partnered with Kevin Quan Studios for its design and engineering. The parts kits feature quality components from premium suppliers like Fizik, Hed, and Zipp, and the pricing is competitive with a number of brands. The rolex is just a bunch of metal gears and springs where the casio has a better computer in it than what got us to the moon! If successful, Viathon can be rolled out widely, claimed Spinhirne-Martin.With the backing of Walmart, we can scale very quickly., Im focusing on the US right now. Take YouTuber KevCentral, for example, whose channel reviews bikes available at Walmart and Walmart.com and how to upgrade them. Call it a 'Walmart' bike if you must. And yes, while the argument of "buy used" is a good one, most newbies simply don't know where to look, don't know what to look for, and are overwhelmed by the whole used buying experience that they just throw in the towel and go back to the sport they are familiar with. At the end of the day, we bike people live and work in a quirky, parochial and, more than occasionally, incestuous little industry, one with its own set of business realities. So how much cheaper are these complete builds? Oh that bike would make a good gift for my grandchild, so he stops playing mine craft and go outside a bit. The writer, Sarah Moore, found the connection when looking up the trademark on the name, which isregistered to Walmart. That's a lot to love. Same price as the Grail 7 AL right now, both have quite race-y aspects to them. Walmart's first mountain bike offering is a carbon hardtail called the M.1. And every single article, including this one, focuses on the Walmart ownership. The Viathon Lineup. It just so happened that I have one of these stems to spare so that Andy T could check it out on the Viathon G1 to see if that might tame the harshness of the massive carbon front fork. Wed like to see fork mounts for extra water bottles, for instance. Why would pile-em-high-sell-em-cheap Walmart be interested in such a high-end part of the bicycle market when the market-dominating retailer is already Americas biggest seller of keenly priced bicycles? Doubt they are taking a loss, even at these prices. A year later, the bikes closed out for about $1,000 apiece, and I read at the time on various online consumer groups that sharp-eyed cyclists were snapping them up as preassembled build kits and flogging the framesets online for maybe a hundred bucks a copy. Pinterest. In effect, Viathon is a pop-up bike brand, and just as quickly as it has appeared it could just as easily disappear again, no skin off Walmarts very large nose. But Quan is the only person mentioned in a team of top bicycle industry veterans with decades of collective experience. The only other real face behind Viathon is brand manager Zach Spinhirne-Martin, who spent nine years with the online retailer Competitive Cyclist before joining Walmart as its bike category manager. Walmart thinks so, and the retail juggernaut is betting its customers do too. ummm.I regularly pass the bikes in walmart on my way to the sporting goods section to buy fishing/hunting stuff and I don't know of these $500 walmart bikes you speak of$250 is about the top price going unless yall have some gucci walmarts wherever this story was based? I would love to see good reviews on them, but KevCentral's just don't cut it for me for actual riding. I like his channel and all but want to see people ride bikes like I would or better. In Europe there's this large French sports goods chain called Decathlon. I wouldn't ever recommend this bike to someone getting into the sport, because in my biased opinion xc geometry is not a good starting point and the price is simply too high. Complete builds start at $2,300, and top out at $3,500 for the gravel models and around $6,000 for the road and mountain bikes. It uses four R12 bearings and everything is held together by the crank's 19mm spindle. Many people are the same, I guess the rebranding isn't for nothing. Bikes are getting more expensive because more expensive bikes and bike parts are selling better than cheaper bikes and bike parts. refresh results with search filters open search menu. And the bikes look good! Certainly Viathon's not to that point yet, but time will tell. The average person is a Walmart shopper, he says. Walmart's return policy is insane and the employees there generally DGAF. Since 1994 these are the words that continue to resonate within us. First, this hardtail gets more than just the usual 100mm-travel fork. Gwin was smoking everyone on a very close to stock YT tues high end build. We got bills to pay and we work our asses off for you ya jergoffs. But Ive never seen the numbers. $2000 is still steep for an entry level hardtail, especially without at 27.5+ option. The frame costs just the same as a TCR frame, without the TCR reputation. (The Walmart connection can be found only on the sites copyright line.) Trail systems even in coastal areas are getting so well-built (and relatively easy due to limited elevation, at least on the US east coast) that a lot of people can easily get into the sport if they have a bike. By July, barely 90 days from its glitzy premiere, Viathon had announced via direct mail and on its website that it was dropping prices on all models by as much as $1,000 per bike, to as low as $1,998. Vitus Bikes offer an award winning range of Mountain Bikes, Road Bikes, Ebikes and more. Pleased to see this. I dont shop at Walmart anyway since they decided to blame guns for violence. Dave Rome Apr 2020. And while the bikes may be sold on Walmarts website at some point, theres no mention ofselling in stores, which would put the bikes in front of a broader audience. Or did you have its sale / closeout pricing in mind ($1,599)? The point is, a Viathon purchase does not include some intangibles that are benefits of buying in a traditional model. Despite this pedigree, Tom and Steuart Walton had no hand in launching Viathon. No mention of gearing. And just like any other reality, outsiders ignore ours at their peril. Bike MSRP vs. what people actually pay is a whole nother conversation. That's a common argument in PB comments and everyone blows up saying you can't actually get a good mx bike for that price so why did I see one like you mentioned for 6k at my dealership? Tapping into the gravel and bikepacking trends is the G.1, with the frameset and 105 options priced identically to the R.1. Walmart is hoping to entice customers to Viathon with a no-questions-asked return policy. He said that he originally felt that the rear triangle was fairly smooth, but now that the excessive vibrations have been tamed up front, the rear stiffness jumped out as something he didnt feel was as comfortable. Spinhirne-Martin wouldnt reveal sales targets but, reading between the lines, he likely doesnt have to sell many for the brand to be considered a success. Some of that is a function of the homogeneity of the modern bike-enthusiast business. Whether this will serve as a "halo product" to introduce more affordable (or approachable) mountain bikes from the brand in the future is yet to be seen. @roma258: There's no fear - we're just doing what the majority of buying customers are asking for. Little info you may want to know about the Waltons. We tested the brand's top-end M.1 Mountain Bike for 6 weeks to gain an. For those who dont want to deal with immediate upgrades and want a more compliant bike, I would advise to look elsewhere. The issue with Walmart isn't how the founders choose to spend their billions, but the effect that Walmart has on local economies. Spinhirne-Martin says yes, and reiterated that he wants to grow the bike industry, not put other brands or bike shops out of business. @roma258: It's not. Press J to jump to the feed. what happened to viathon bikes As technical editor Dan Cavallari pointed out in our sister publication VeloNews, "Viathon ticks almost all the high-end boxes for a bike with a lower pricepoint. @roma258: The development and progress is exciting but the concern is that the bike industry is nothing but development and process - all icing no cake. Mountain bikes that rival the cost of motorcycles, silly parts that cost $30 for a $5 part, extremely expensive tools (because Park Tools is worse than Snap-On), etc. Climbing and racing bikes made of carbon are tough enough for tumbles and rough riding. For the hardtail mountain bike, thats a $2,000 frame, $2,400 GX Eagle build, $3,500 X01 build (which comes without a dropper), or a $6,000 XX1 option. The wheels were Shimano RS100 or whatever is the wheelset that sells for about $100. If These guys could take a similar (or slightly better) spec and cut $200 off of it, and I'd bet it'd be a huge seller. Its almost impossible for Walmart to develop premium offerings with the Walmart name, which is synonymous with keen pricing and out-of-favour out-of-town malls. So we have the greatest potential to reach a larger subset of the American population than any bike shop, or any other brand, he claims. No normal business can compete with their strategy. according to industry analyst Jay Townley. Viathons G.1 gravel bike requires the same build. Press question mark to learn the rest of the keyboard shortcuts, http://www.walmart.com/cp/viathon-bikes/8471299, https://www.viathonbicycles.com/products/road-bike-r1-105. Its not a bad platform though, and for the right situations, it would serve the rider spectacularly well. Doesn't seem like anyone is really sold on Viathon though. It makes it a lot more difficult to invest in processes and equipment that can ultimately bring the cost down significantly. Or on the other hand, that lower price may be just the ticket to smooth out the ride. Sign up today. When everyones selling a $3,500-ish Shimano Ultegra disc-equipped carbon gravel bike with an oversize headtube, asymmetric rear triangle, and scads of tire clearance, its a little hard to stand apart from the crowdeven when there are real differences. And 2 years ago, the company hired Zach Spinhirne-Martin, a senior buyer at CompetitiveCyclist.com. Good, we need more of this competition. There are no whiz-bang spangles for instance, the MTB is a vanilla hardtail. Read more. Managing editor Dean Yobbi told the story in BRAIN's May dead-trees issue and online as well. If they somehow get interested in riding they will take what Wmart has to offer, and if they have a lot of money and want the "best", Wmart is now there for them. Did Viathon offer some bold new technology,jaw-dropping value, or an irresistible brand story? Be good if they build some good stuff as oddly it seems they will give back. Also something to liven up trails that you ride regularly. tony dokoupil ex wife the bachelorette. But once you lend them a bike and let them tear it up, they are all-in, 99% of the time pending an injury. MTB, Black 648 3+ day shipping Best seller $91.14 16" Marvel Spider-Man Bike for Boys' by Huffy 435 Press question mark to learn the rest of the keyboard shortcuts Lightweight carbon frames: Viathon bikes, including the Dura-Ace road bike, Ultegra model, R.1, and G.1 bikes, are crafted with durable, lightweight carbon frames to give you an edge over riders with heavier XC and mountain bikes. Road, Gravel Bikes Viathon's G.1 gravel bike requires the same build. All this went down in April and May of this year.