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Go make good decisions and follow Decoder on TikTok. Were like, Hey, you should buy podcasting. I dont know that it needs innovation. A bonus episode that somehow escaped the vault. They chose a real simple version of it called Really Simple Syndication, RSS feeds. Ill end on this. Thats loosely how its orgd out. I know Im sort of recapping the obvious, but this was an inflection point in our whole industry, that you suddenly had big brands and sometimes big holdcos swooping in and wanting to invest in podcasting. Ron and Carolina get advice about how to navigate the dark web. Theyll do it for usually one of two reasons. I have not mastered this, by the way. What ensues is a genuinely improvised and authentic conversation filled with laughter and newfound knowledge to feed the SmartLess mind. if these shows have a visual option available somewhere to watch, that'd be cool, i guess. I think its real. By the way, put TheVerge.com on the home screen of your phone. The way to do that was to create two segments in our company. Broadcast radio is a mass-reach medium still today. It often is. CPMs are going up and the quality of the online ad marketplace is going down. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. The Ron Burgundy Podcast. Do you offer rev shares to your creators? This may be cheesy, but they seem to be genuinely in love with the medium, like we all are. We also have a digital marketing team, I forgot that in the org chart. In The Rob Burgundy Podcast, the host's chaotic charm meets real-world experts and celebrities. I think its going to be good, and I want to put it in front of many people. Theres no asterisk on the answer back to him. I mean, aside from the iHeartPodcasts app, obviously. Theyre just trying to grow their audience while youre selling the ads. Its clearly not as regulated as radio. Was Great. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Thats my only fear with video. Everybody in this room has worked damn hard for the last 20 years to get to this point. You have a distribution model that is free. Hollywood is a difficult, complicated industry, its nothing new to say that. Its an audio medium. Theres an engineering team that has maybe 100 people at the back end of all of our digital products. The other is the digital audio group. It has been a player in the audio space across multiple kinds of distribution for a long time. The day before, I was with Publicis. A nice surprise: in each episode of SmartLess, one of the hosts reveals his mystery guest to the other two. Ill answer it this way. So of course I asked Conal about that and lots more. 1 on Apple Podcasts Top 200 in the opening weeks of both seasons 1 & 2. Im like, They dont need to be if they dont want to be. See omnystudio.com/listener for privacy information. The Ron Burgundy Podcast 5M ago Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick Stumpf. Co-produced with the Big Money Players Network, The Ron Burgundy Podcast was one of the top shows of the year - weighing in at No. Ron listens to an Opera Singer, to see what all the hype'sabout. Will Ferrell has started a podcast as the character he played in the movie of the same name. Are you doing that math? It sounds like you have things figured out, that you have confidence in your business. Thats the only difference so far. If anything, we have doubled down on this model of partnering with a creator, like a Shonda Rhimes, who wants a big playground thats long-term. Lightning round. I dont see it in podcasting, and maybe thats why Im not super concerned. Weve dabbled in subscription channels on Apple Podcasts, just because I had creators who came to us and said, Id like to try this. We are very proud of this. Youre saying we have to innovate and push back in it, but its still just promo codes. Its not like a low-engagement medium. Hes going to leave now. iHeartRadio 1.14M subscribers Listen to the Ron Burgundy Podcast NOW and hear Ron address important issues like bullying and the mind-expanding nature of meditation, and attempts to. Also, subscription models usually come with exclusive or windowing of content, which I think youre starting to see with creators. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake Fog Ron is joined by a live band as he attempts to record a theme song for the Ron Burgundy Podcast. Its finally arrived. I dont know that well have a big reveal. Everything, I promise you, is simpler than you think. The Ron Burgundy podcast is back for season two, starting August 8th! iHeart does a lot of new things. Five Stars. Menu. We were talking about these giant platform companies. It has 29, 30 podcasts under it, and it alone drives 15 to 20 million downloads a month. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never . Big Money Players and iHeartPodcasts. Which one of your children is the business affairs group? No, not really. Ron plans an interview with Alex Rodriguez, and takes his cooking skills to the next level with Jon & Vinny. The allure backwards to radio is that you have true mass-reach audiences, which I think brings them back. The Ron Burgundy Podcast: With Will Ferrell, Carolina Barlow, Peter Dinklage, RuPaul. The Ron Burgundy Podcast will launch on the iHeartRadio Podcast Network in early 2019. Thats driven most of our growth in podcasting over the last two, three, four years at the company. Subscribehere! We basically built an academy where once a year we grab eight or 10 people. When we launched The Ron Burgundy Podcast with Will Ferrell four years ago, we gave him a really big gross radio point push across broadcast radio. You walk into a holdco in New York and youll say, I know were going to talk about podcasting today. Thats a meeting I want to go to. I end on this team because its very important, we have our business affairs team. Well, Conal, thank you so much for being on stage, and thank you for answering questions about your org chart. Are you open to video? But that maverick approach has included some controversial steps as well. In this podcast, Ferrell discusses his opinions on various topics and shares his thoughts from Ron's point of view. Oh, its right here. Carolina Sums Up The Whole Podcast (The Ron Burgundy Podcast) Funny Or Die 3.5M subscribers Subscribe 288 Share 40K views 3 years ago Listen to the full episode here: https://ihr.fm/2WcbhiE. Are you feeling the pinch of the ad downturn? We try to organize them into slates that have EPs and producers on top of them. If its a jump ball, Id love them to use the iHeartRadio app. It didnt hurt that this explosion hit podcasting. I think every CEO has but one tool, and its shuffling the org chart to solve problems. Yeah, youre right. But Ill talk you through why. Will Ferrell was like, Please, please stop running so many ads.. Jun Group is a vendor that drives marketing for podcast companies that is targeting mostly gamers, whether those are gamers playing Subway Surfer or people who overindex for the metaverse. I dont predict what we might get. The Ron Burgundy Podcast Aug 4, 2022 Peter McIndoe and Tim Heidecker Ron meets with Peter McIndoe to discuss the fact that Birds. Google wont give us the time of day. It sounds like you think you have some leverage over the platforms. Its not mutually exclusive, first of all. You should start one. We are an obsessively, widely distributed content company. Over the last 10 years, I think it has been a question of them figuring out what they are as a platform and what the next chapter for them should be, whether its the metaverse or just doubling down on making newsfeed better. Ron and Carolina interview an actual, real live psychic after Ron gives listeners their horoscopes. Even Decoder is bad at marketing; this is as much marketing as weve ever done. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! We realized that maybe our greatest asset was the people who worked there. Is that present for you? You dont? Its the suspense for the org chart question. He also co-owns a company with us called The Black Effect, that he 51 percent owns. Bob Pittman can buy Stuff Media and say, You know what? I have to say people are very excited to hear from you today. There has never been a moment in the company that we were sidelined or deprioritized. I think theres a creative freedom to it that allures a lot of people, but it doesnt have the mass reach of broadcast radio yet. You came to it through an acquisition. We have a whole newsletter for podcasters. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Thats really cool, but its not mutually exclusive. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Because you have this new platform thats incredibly cool, and lots of great creators using it, and its 80 million Americans a week. We have this mantra: Any seller can sell anything any day of the week wherever they live and work.. We had three or four people who were our formal official sales team at Stuff Media. This one was definitely very real. So I dont depend on it, but we have seen some traction there across 10, 12 shows getting optioned and its meaningful, with huge partners in Hollywood. In the producing realm, she has worked with Will at his production company Gloria Sanchez for 6 years, and is clearly well versed in the notion of marrying comedy with romance in ways that captivate an . Whats your best TikTok meme? Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! My point in answering this way is that he uses this company, to some extent, to find new comedic talent that is the long tail youre talking about. We will avoid, at almost every turn, simplicity. But no, youre spot on. If you can never get enough true crime Congratulations, youve found your people. One San Diego legend joins another for the definitive interview with the San Diego Chicken. Thats interesting. I choke my audience if I choose to pull my RSS feed out of a distribution app, because people who go there and expect it there wont see it anymore. Burgundy, who has a fountain of knowledge that spans literally every topic imaginable, has signed on for two 12-episode seasons, with the first episode of "The Ron Burgundy Podcast" making its . To many in the industry, that seemed pretty disingenuous. And then overlay iHeart marketing across all of it, so we grow the whole thing bigger and be able to make more revenue together. No, because podcasting is a decentralized medium insofar as its distribution is concerned. You start to reverse-engineer all the content you make because that works best on such-and-such platform. Ron Burgundy is going live in the next season of his iHeartMedia podcast. Where it tripped up is with these exclusive distribution models that made sense for streaming services, like Netflix, Hulu, and maybe Prime, because they were solving problems. Whereas other big podcasting players like Spotify and Apple have tried to boost revenue through subscriptions or platform exclusivity, Conal shunned those approaches and said hes going for big audience reach, made possible in part by his ability to run ads and even shows on iHearts huge network of traditional radio stations. Two really different examples. Its that whole waterfall versus agile thing. Were also co-producing a slate of whole new stuff. See omnystudio.com/listener for privacy information. Whats the structure below you to make all this work? Well do standard, straight-up, quick-turn, host-read ads. Be as simple as you can in your answers, in your approaches, in your strategies. In the Big Money Players network, comedic talent like Langston Kerman or Carolina Barlow are right alongside folks like Bowen Yang, Nikki Glaser, or Eric Andr. I think our marketing team spends literally 95 percent of their time thinking about how to deploy what wed call house ads, and then maybe 5 percent of their time on paid marketing. I think thats creator psychology, like, Actually, sometimes its more important for me to have a large listener pool than it is to have a big check. Some of the press recently has focused on that, and I think its smart. Ron DeSantis with the nickname "DeSanctimonious" ahead of a likely battle for the 2024 Republican presidential nomination. Do you worry that you dont have the same control? Some of that newer distribution has proven out, like podcasting; some of it is Roblox. Overall, it was a fun first show that was a little light thematically but should improve with different guests and crazy circumstances allowing Will Ferrell to play around in the style that made him famous." Thats not really how it works. Again, I hate to keep repeating it, but I dont see the problem Id be fixing. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin Ma Ron and guest RuPaul countdown the top 10 women of all time. So if you could just bring back the old format that would be great. A favorite episode from Season 1, now with a translator track telling us what was actually being said in Spanish. So he had a similar trajectory, and hes a wonderful guy. They could have published them on YouTube. Everyone does it. Do you think that youre moving the high-margin dollars into the longer tail? "The iconic anchorman's podcast will be a scripted audio drama set in Ron Burgundy's world (which is sometimes in a glass case of emotion), and resurface the delightful personality that has . On iHeart Media. Our podcast division, the iHeart Podcast Network, was seeing explosive growth, and I thought we were doing a good job. Ron Burgundy: Host, Writer, Executive Producer. Following the scary drop, Burgundy made sure everyone was alright and the proceeded to give his review of his recent Cheesecake Factory experience. The third thing they let us do was have a sales team. Sixty percent of podcast listeners have bought something because theyve heard about it on a podcast. What is your framework for making decisions? Its a massive amount of the stuff we take in and that we call the media. Anderson .Paak agrees to do the podcast. They do it like an hour a day. The Ron Burgundy Podcast iHeartRadio The long-promised Ron Burgundy Podcast is finally upon us and the first episode is called " True Crime ." iHeartRadio has been teasing this show with. In the podcast, she . Join America's favorite . Everywhere we distribute to today and candidly, where the lions share of our listening happens is on platforms that are all created equal in terms of the economics that flow back to the publisher, in this case, iHeart. The Ron Burgundy Podcast Play Newest Follow Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Sure we are. Are we mature enough as an industry for every medium-sized network or larger to have one? Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. While some podcasts will make amazing video channels, YouTube channels, Facebook video series, and amazing Netflix series, I worry that it feels like the requirement to sit at the adult table. Are you on the side of having a wide distribution and using that to convert against whatever your other business is? I just dont think they get that in a lot of places anymore because of the highly formatted other platforms that theyre making content for. They were really good storytellers; they could take anything from air conditioning to artificial intelligence and tell a story about a topic. Well tag all of our spots on air with, Listen wherever you get podcasts. Well say our own app, but then well say other apps too. I certainly wouldnt be where I am as a podcast network without the support of not just the sales team, but the creative juice of the broadcast radio guys. First of all, search engine optimization, period, is a version of what youre talking about. With podcasts, youre talking about promo codes at the ends of the ads, right? You were always worried, like, Oh, man. But Im always at the beck and call of the platforms I distribute on to a crazy, existential extent. We have experimented with Jun Group across the years. Its a lighthearted nightmare in here, weirdos! We dont care. Everyone else in this room is like, We have to make TikToks because that is the future of all podcast marketing. Sorry, Im making TikToks. Go follow Decoder on TikTok, its great. These are marketers who are usually really good at this stuff like really good. Add to My Podcasts. Is that part of your business affairs team, just selling the IP out? Burgundy Rubber Tree (Ficus elastica) Plants with dramatic foliage have continued to evolve as an ongoing houseplant trend, and that won't change for 2023. Sign up free 0:00 0:00 Company About Jobs For the Record Communities For Artists Developers Advertising Investors Vendors Its just like life. The Ron Burgundy Podcast (Podcast Series 2019) cast and crew credits, including actors, actresses, directors, writers and more. There are lots and lots of podcast titles, lots of celebrities in the format, lots of rewatch podcasts. We are a mass-reach medium. In each episode, Georg.Show More Introducing: Season 3 of StraightioLab 02:55 | Sep 2nd More RECOMMEND 8) Peter McIndoe and Tim Heidecker One was just investment. The other day, we were talking with Angela Yee, who was a former co-host of The Breakfast Club and has started a new radio show on iHeart called Way Up. Ron sits down with Boris Johnson and gets into the restaurant business with Guy Fieri. You just saw it happen. WARNING: This episode was haunted by a ghost. The Ron Burgundy Podcast is a hilarious and entertaining show hosted by the iconic Ron Burgundy, star of Anchorman and Anchorman 2. At iHeart, we felt that we wanted to unlock a lot of the value that we had as a company, and we wanted to make it more transparent to the investor community, to audiences, to researchers, and to analysts. I have nothing else to say. Movies. We had a good relationship with Roger Goodell and the league. See omnystudio.com/listener for privacy information. I talk to a lot of digital media CEOs and digital media types. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Youd be surprised actually, as much as it may sound nuts, the extent to which youre innovating by iterating many different reads, at many different lengths, and many different placements across a show. They take our panel listening on the iHeart radio app, look at it by geo-territory and day part, and they tie it back to the shows that youre listening to on air. Thats our conference for the podcast industry. It thrives when it is a widely distributed medium. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Coming February 7th, The Ron Burgundy Podcast takes a long hard look at the issues that matter. You brought up your numbers, so I have to ask you about them. This show is also a podcast where we capture the file, distribute it as an on-demand thing, and then it drives upwards of 15 to 20 million downloads a month. Thats an insanely large but insanely accurate number. We tell stories through human conversation, more than anything else. What is the audio drama today? Reviews. The Ron Burgundy Podcast. I know. We have talked about a lot of your shows, and we have talked about all of the new things youre doing. There was this new-ish thing called podcasting, so we soundproofed some rooms and threw some people in those people being Josh and Chuck, who co-host Stuff You Should Know and several other shows. You have sat out a bunch of stuff, you have sat out subscription, but I just want to sit with distribution for one more second. There is no moment where theyre surprised a month or two later that such-and-such advertiser has been underwriting their entire slate and they hate that brand, or something like that. The tales he unfolds and his interview with a criminal psychologist are positively bone chilling.Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack O'Brien, Miles Gray, and Nick StumpfExecutive Producer: Mike . Like I told you, we all have the same problems. I was like, I dont need you to talk more. Police in Montgomery County, Maryland seized over 2,000 fentanyl pills during and after a traffic stop, the agency announced Friday. Carolina Barlow: Co-Host, Writer, and Producer. Thanks to all of you for coming to the HotPod Summit. Its worked for them for 10, 15 years. Weve all seen this, so Im not saying anything privileged. Theyre mine. Ive listened to you in the past. Ive learned about this a lot, and Ive talked about it a lot as Ive learned it. Is there any tension there at all? The core fundamental, pretty consistent business model of podcasting is a rev share model. The newest mass-reach media just happened, and it is called podcasting. A third of all the media we consume is just audio. You should buy streaming. I think we moved off it too fast and I think its a robust business we should still focus on. Who wants to be able to try stuff a lot, make a few mistakes, get it righter and righter, and then hit something big or two or three things. All I say to them is, This is no longer an experimental bucket of marketing. The only reason we have that number is because of broadcast radio marketing. One of America's most famous fictional news anchors, Ron Burgundy, is back with his own podcast.