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Some of the key success factors which have made this airline to stand out and achieve its goal include strong management. I have a background as a Developer and Technical Architect. ba plans to reduce co2 emission by 50% by 2050 and reduce noise per flight by 15% by 2015. Bader, M 2015, Quantitative and qualitative analysis of Easyjet's annual report 2013, GRIN Verlag, Munich. Strategy Development and Communication Using organization vision and strategy, senior management must substantiate communication for transformation and the need for change. Analyzes how ryanair's valuation maintains assumptions set forth in its 2004 annual report. 1. its recent vow to become the world's first major airline to operate net-zero carbon flights has been received by stakeholders with much enthusiasm. Explains that employees are willing to work for free, but they want to be treated with respect as if they were paid employees. A stakeholder map typically falls on a two-by-two grid. In addition, there is need to ensure that all the stakeholders in the airline are involved in the process (Barnes 2008). Explains keith's rescue dogs' aims are to help the welfare of unwanted and abandoned dogs, re-home as many dogs as they can, and educate people on the correct care and treatment of dogs. Compares the median weekly income of full-time wage and salary workers who were union members with non-union workers. 123Helpme.com. Through the Stakeholder Analysis will be identified those groups and individuals that will ultimately affect or will be affected by the process and outputs of the project Inter Ventures. monopolies are not absolute; they are constrained by competing. EasyJet Plc SWOT and PESTLE analysis has been conducted by Anindya Anindita and reviewed by senior analysts from Barakaat Consulting. Protecting and building brand awareness and consideration. Explains that ryanair's future costs are determined by multiplying the total projected passenger traffic by the cost per passenger. Explains that the employer association wants to help between the negotiations between keith's rescue dogs and the trade union. they would also want the company to do well profitably. 92% of union workers have job-related health coverage versus 68% of non-union workers. This video shows the drag and drop editor of Smaply and how to analyze stakeholder relat. union wage premiums show the direct benefits of being a member. About stakeholder mapping in Smaply and a step by step introduction. Additionally its total revenue per seat grew by 5.1&capacity measured in seat flown. easyjet stakeholder mapping. "EasyJet Company's Strategic Analysis and Marketing." The classic airline model consists of First Class, Business Class and Economy, and the demographics that make up the classes have both similarities and differences to the other classes. Furthermore creativity and innovation are crucial when it comes to maintaining an edge over the other companies. This report is shared in order to give you an idea of what the complete Risk Analysis Report will cover after purchase. This report is shared in order to give you an idea of what the complete Segmentation, Targeting and Positioning (STP) Analysis Report will cover after purchase. It also involves picking and deciding the best communication techniques throughout the groups and how to involve them to their optimum level. "Easyjet Stakeholder Mapping" Essays and Research Papers . 1. Opines that governments want easyjet to keep within their legal rights as a business and for them to pay taxes. It also aims to examine the opportunities the airline should explore and the threats it should keep an eye on. Implementing any major strategic exercise requires insight and focus. This report is shared in order to give you an idea of what the complete BCG Analysis Report will cover after purchase. Links to a report on the increasing number of travel agents. Furthermore, the strategy which has been employed by this company has ensured that it is able to operate and bring forth profits and dividends to the investors (Burrow, Kenneth & Brad 2007 ). why did loretta devine leave a different world. EasyJets ability to offer point to point travel means that it does not have to worry about onward connections for passengers and their baggage, further simplifying its operations. Opines that trade unions would want the charity to treat their volunteers with the same amount of respect as theyd treat them as permanent employees. Through these strategies, the airline will be in a position of establishing the right framework of bringing positive results at the end of the plan. IvyPanda. This is a tool which is used in analyzing the industry where a company operates. The y-axis represents the interest in or impact of your project on a stakeholder. Building your map. The four-part table or simply four quadrants are used to categorizes them, which fall into two categories one category is the stakeholder's interest, and the second one is the stakeholder's influence in the . Explains ba's workplace strategy integrates corporate responsibility principles throughout the organization. Analysis, Pages 18 (4448 words) Views. In spite of the threats and risks associated with airline travel, this company should strive to accomplish its set objectives which will ensure that it thrives even amidst hostile environments (Ballesteros 2007). the total discounted cost stream is 10.5 billion. A stakeholder is any individual or group who can affect or is affected by the actions decisions policies practices or goals of the organisation (Freeman 1984 25). Concludes that the airline industry is impacted by current market trends, and externalities. Learn More. Explains how easyjet's employees can affect the business in many ways. 4. These options include the fact that since its launch in 1995, this airline has emerged to be among the leading low cost airlines in Europe (Mayer 2007; Jones 2005 ). Updated: Feb 28th, 2023. Explains that british airways is committed to actively promoting diversity and understanding. A stakeholder analysis is useful for a myriad of reasons during the project process. September 26, 2020. https://ivypanda.com/essays/easyjet-companys-strategic-analysis-and-marketing/. We will write a custom essay specifically for you. For instance there may be similarities between business class travellers on a particular flight, but they will not all be travelling for the same reason. Analyzes how easyjet has a few stakeholders who influence the company's decisions, such as customers and employees. STEP 2: STAKEHOLDER ANALYSIS In the beginning of planning a Stakeholder engagement process, a Stakeholder Analysis needs to be carried out. In addition, the airline faces stiff competition from the flagship airlines which are more stable financially. Improving scheduling processes to drive crew productivity, also benefitting from the seasonality of our network. The Company operates through two segments: Airline business and Holidays business. So, here, I want to share with you my favorite 6 Stakeholder A. The airline is currently the second largest budget airline in Europe based on passenger count and seventh largest airline in the world. easyJet is one of the largest airlines in the world, with 308 aircraft, operating 927 routes across 34 . It is important to note that the economy is gradually stabilizing in Europe which implies that the number of short distance is likely to increase. student. Process. It assists with the development of an effective stakeholder communication and engagement strategy and is a fundamental element of an organization's stakeholder management plan. Stakeholder mapping is simply a process in which the company's stakeholder is tracked, identified, their outcomes from a project are calculated, and all this information is derived during this crucial processthe person who is managing the project maps and categorizes them.. Furthermore, a larger fleet will ensure that the airline has got an increase in seat capacity thus this will translate into increased revenue for the airline. Explains that most union employees cannot be fired without "just cause." Despite the global recession the Easyjet is making significant profits. Explains that the valuation assumes a 20% increase in passenger traffic annually and 5% decrease in cost per passenger. These preferences have lowered the landing charges (Jones 2005 ). The company has been strengthening its brand value by offering affordability, easy and enjoyable travel to both its customer segments, leisure and business. [online] Available at: https://www.swotandpestle.com/easyjet/ [Accessed 04 Mar, 2023]. a strike occurs when the two parties fail to reach an agreement on the wage rate because of the differences in interests and responsibilities of each part. Its headquarters are located at the London Luton airport, UK. I wrote an article with 20 Stakeholder Analysis techniques. Strong operational efficiency leading to a low-cost model: To remain unmatched as a low-cost service provider, EasyJet has continuously invested in its networks core strengths, building a higher operational resilience along with providing the best customer experience. The way in which the organization secures, deploys and utilizes its resources will determine the extent to which it can successfully pursue specific performance objectives. "EasyJet Company's Strategic Analysis and Marketing." They have the interests in the activities of an organization and can be divided into internal and external stakeholders.In addition there are different levels of stakeholders: primary and secondary.The level of stakeholders depends on the political economic and social environment. Explains that as the organisation increases its profit margin employees also feel that their compensation levels have to be increased. easyJets strategy will seek to continue to lead the market in sustainability, working with our partners to achieve our Net Zero Roadmap and the decarbonisation of the aviation industry. First choice brand and increasing customer loyalty. the increased passenger traffic is a result of lower fares and fair macroeconomic conditions. Currently, the airline industry faces certain threats. Figure 22: Balance scorecard (a) for . Page 50 of 50 - About 500 Essays Good Essays. easyJet is a British airline, headquartered in London Luton Airport. Explains that there are 5 golden rules that can be adopted for a best corporate governance practice which include ethics, align business goals, strategic management, organization & reporting. 2. A. D. Chandler, Strategy and Structure (Cambridge, Mass. These include the emerging technological trends in the market. easyjet stakeholder mapping. The airline industry is an industry which is growing to greater levels. brand reputation, economy of scale, and cost control are key success factors of ba. Explains that strikes involve refusing to work, working at a slower pace, or engaging in other activities during working hours. Owing to all these factors, in 2019, the company has seen a 2% increase in the number of returning customers as compared to 2018. We will write a custom Essay on EasyJet Company's Strategic Analysis and Marketing specifically for you for only $11.00 $9.35/page. In case you want this report emailed straight into your email inbox, kindly share your details below. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. -, Delta, Other Air Lines Sue Dutch Government Over Proposal to Cut Flights to Schiphol, Airlines file suit against shrinkage of Amsterdam airport, Delta, Others Sue Dutch Government Over Amsterdam Schiphol Airport Flight Cap, CHINA EASTERN AIRLINES CORPORATION LIMITED. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. The company was established in 1995. That's too much for a short video. Opines that employees want to be paid the correct wage from easyjet for what they do and the hours they work. A key aspect of planning for profitability is to sustain the core businesses of an airline. why do airlines go bankrupt?. The company has shown growth in the existing market whereby it has managed to outdo airlines such as the British Airways in terms of local numbers. It involves assigning attributes or levels to each stakeholder based on their characteristics in relation to the project or work. Copyright 2023 - IvyPanda is operated by, Continuing to use IvyPanda you agree to our, EasyJet Companys Strategic Analysis and Marketing. This is IvyPanda's free database of academic paper samples. The tables below illustrate the current state and future plans of the company. EasyJet is a British low cost airline company that flies both domestic and international routes. Opines that owners would want a successful charity that receives donations to help them be successful. The Company operates approximately 927 routes with 308 aircrafts in 34 countries and 153 airports. Just another site easyjet stakeholder mapping Explains that the airline industry has benefited from living wage legislation because the wage increase encouraged a decreased turnover rate, and an increase in work efficiency. Changing priorities for consumers to drive ancillary revenues, 1. Widely used in project management, stakeholder mapping is typically performed at the beginning of . As an airline which has low fares, this company stands out as one which has got superior reputation and efficiency (Anderson 2011). Analysis. This report is shared in order to give you an idea of what the complete M&A Report and Analysis Report will cover after purchase. ryanair estimates passenger traffic will triple by 2012, which is inconsistent with the 20% annual growth estimate. Posted by July 3, 2022 keto crab rangoon with mozzarella cheese on who are the stakeholders of easyjet July 3, 2022 keto crab rangoon with mozzarella cheese on who are the stakeholders of easyjet The airline industry impersonates a vital role in globalization and contributes to the growth of national economies. Therefore the target customers were leisure and casual travelers with no service for business class travelers. Initially these companies were focused on business travel, however due to the growing demand of leisure air travel the demand for airlines also increased. You are free to use it for research and reference purposes in order to write your own paper; however, you Explains the impact of monetary, fiscal, and federal aviation policies on the airline industry. This is especially so since the threat among the regional airlines is higher as compared to the local routes. von | Jun 17, 2022 | tornadoes of 1965 | | Jun 17, 2022 | tornadoes of 1965 | It can be understood that . Explains that unions help protect employees from unjust dismissal through collective bargaining agreements (cba).